San Diego's vacation rental market is booming. Perfect weather year round, miles of coastline, world class attractions, and a thriving food scene make the city a magnet for travelers. Your property sits in one of the most desirable vacation destinations in the country.
But having a great property in a great location isn't enough. The San Diego market is competitive. Hundreds of hosts are vying for the same guests, and the ones who win are those who understand what travelers want and how to deliver it consistently.
That's where Stay Classy Homes comes in. We've built our reputation on turning good properties into exceptional vacation rentals that guests love and book repeatedly.
Started by Guests Who Became Hosts
The Stay Classy Homes story began in 2018 when Matt Floyd and Craig Gerulski stayed at their first Airbnb properties in Nashville and Breckenridge. They weren't looking to start a business. They were just traveling and discovered something remarkable.
Vacation rentals offered something hotels couldn't. Real homes in real neighborhoods. Kitchens to cook breakfast. Living rooms to relax. Local character and charm. The ability to experience destinations like locals rather than tourists.
They fell in love with this way of traveling and started thinking about it as an investment opportunity. Both were working corporate jobs at the time but passionate about real estate investing and financial freedom. Vacation rentals seemed to offer the perfect combination of cash flow, appreciation, tax benefits, and the ability to actually use their investments for family trips.
So they started buying properties and managing them while working full time jobs. They learned through trial and error what worked and what didn't. They figured out pricing strategies, guest communication, cleaning standards, maintenance coordination, and all the operational details that separate successful vacation rentals from mediocre ones.
Friends and colleagues noticed their success and started asking for help. That's when Stay Classy Homes was born in 2019. What started as managing a few properties for people they knew grew into a full fledged business.
Five years later, Matt and Craig had built something significant enough that they left their corporate careers to focus on it full time. Today they manage properties across five states, employ a dedicated operations team, and have become recognized voices in the Southern California real estate investing community through podcast appearances and speaking engagements.
But they haven't lost sight of what matters. Treating every property like their own and helping owners achieve financial freedom through vacation rentals.
The Fellow Investor Difference
Here's what makes Stay Classy Homes different from other management companies. Matt and Craig are active investors themselves. They own vacation rentals. They understand the goals because they share them.
When they look at your property, they're thinking about it the way they think about their own investments. How can we maximize net revenue? What improvements will provide the best return? How do we balance short term cash flow with long term property value? What risks need to be managed?
This investor mindset shapes every decision. They're not just trying to keep your property booked. They're trying to optimize your overall return on investment.
Many management companies are started by hospitality professionals who understand guest service but don't necessarily understand real estate investing. Others are franchises following corporate playbooks that may not fit your specific situation.
Stay Classy Homes combines real estate investment expertise with professional hospitality operations. That combination is powerful.
Treating Your Property Like Our Own
"We manage properties for others as if they were our own." That's not just a tagline. It's how the team actually operates.
When maintenance issues arise, the decision process is simple. What would we do if this were our property? When considering upgrades, same question. When screening guests or setting policies, same approach.
This philosophy shows up in countless small decisions that collectively make a big difference. Choosing slightly more expensive but much more reliable vendors. Investing in preventive maintenance even when it's not immediately necessary. Being selective about which bookings to accept even when it means occasionally saying no to revenue.
Short term thinking maximizes this month's income. Long term thinking maximizes property value and sustainable revenue over years. Stay Classy Homes takes the long term approach because that's what they do with their own properties.
Ryan Hartney called it "actual management" and said it's hard to find these days. He appreciates that the team stays on top of everything and keeps him informed. That level of attentiveness comes from genuinely caring about the asset, not just processing transactions.
Local San Diego Expertise
San Diego isn't one market. It's dozens of micro markets, each with distinct characteristics that affect vacation rental performance.
Pacific Beach attracts young travelers who want to be near the beach and nightlife. Pricing tends to be competitive and occupancy high during summer but softer in winter. Properties need to be durable and easy to clean because turnover is high.
La Jolla draws more affluent travelers looking for luxury and sophistication. Premium pricing is sustainable year round but the property and amenities need to match expectations. Design and quality matter enormously.
North Park appeals to travelers who want walkable neighborhoods with coffee shops, restaurants, and local character. Mid range pricing with emphasis on style and local vibe. Different demographic than beach areas.
Coronado attracts families and couples seeking a classic beach town experience. Proximity to the Hotel del Coronado and family friendly beaches drives demand. Properties need to accommodate families comfortably.
Understanding these nuances matters for everything from pricing to design to guest communication. A management company operating from out of state can't provide this level of local insight.
Stay Classy Homes knows San Diego intimately. The team lives here, invests here, and has managed properties across the county for years. That local expertise translates directly to better results for your property.
Interior Design That Drives Bookings
Walk into most vacation rentals and you'll see the same generic look. Beige walls, standard furniture, minimal personality. These properties blend into the sea of options and compete purely on price.
Now walk into a Stay Classy Homes managed property. You'll notice the difference immediately. Thoughtful color choices, stylish furniture, interesting artwork, cohesive design that creates a mood and tells a story.
This isn't accidental. Kimberly Hixson, the team's interior designer, specializes in vacation rentals. She understands that design isn't about personal taste. It's about creating spaces that photograph beautifully and appeal to target guests while maximizing return on investment.
Every design decision considers both aesthetics and profitability. Will this upgrade allow us to charge more per night? How will this room photograph? What will guests remember and mention in reviews? Which improvements provide the best return?
Sometimes the recommendations are significant. Full furniture packages for new properties. Complete redesigns for dated spaces that aren't performing. Other times it's simpler updates. Fresh paint, new bedding, better lighting, strategic artwork and accessories.
Either way, the goal is the same. Create visually appealing spaces that stand out online and invite bookings. Properties that look better book more often at higher rates. The design investment pays for itself quickly through increased revenue.
Mike Valenzona specifically mentioned the team's "experience, knowledge, and creativity" in making suggestions to improve his property and enhance guest experiences. That creative approach to property improvement sets Stay Classy Homes apart.
Professional Photography Sells Your Space
Great design means nothing if guests can't see it online. Professional photography is essential for vacation rental success, yet many hosts skip this step and wonder why they're not getting bookings.
Think about how you search for vacation rentals. You scroll through listings quickly, probably on your phone. A property gets maybe two seconds of your attention before you decide whether to click for more details or keep scrolling.
What makes you click? Usually one stunning photo that captures your attention and makes you want to see more. Amateur photos taken on a phone rarely have that impact.
Stay Classy Homes brings in professional photographers who know how to showcase properties. They understand lighting, composition, and angles. They know which shots to prioritize and how to make spaces look their absolute best.
Wide angle lenses show room layouts clearly. Proper lighting makes spaces feel warm and inviting. Attention to staging details creates aspirational images that make guests excited to book.
The combination of professional design and professional photography creates listings that jump off the screen. More clicks lead to more bookings at higher rates. This isn't theoretical. It's measurable through booking data and revenue performance.
Full Service Operations Remove All Hassle
Some management companies offer ala carte services. You pick what you want help with and handle the rest yourself. That sounds flexible but usually creates more problems than it solves. Who coordinates between the various services? Who ensures consistency? Who handles gaps in responsibility?
Stay Classy Homes provides truly full service management. Everything from initial setup through ongoing operations. Guest screening and communication, booking management, pricing optimization, cleaning coordination and quality control, maintenance and repairs, 24/7 concierge service, marketing optimization, and financial reporting.
You don't need to coordinate anything. You don't need to maintain vendor relationships. You don't need to answer guest questions or handle emergencies. It's all handled seamlessly by the team.
Joseph Malvar captured this perfectly when he said working with Stay Classy Homes lets him "set it and forget it." His mind is "always at ease" knowing the team is on top of things. That peace of mind is exactly what full service management should provide.
Guest Screening Protects Your Investment
Every booking request represents both opportunity and risk. The opportunity to earn revenue. The risk that guests might damage property, disturb neighbors, violate rules, or create problems that cost more than the booking was worth.
Many hosts accept almost every booking request because they don't want to miss revenue. This short term thinking often leads to long term problems. One bad guest experience can result in thousands of dollars in damage, complaints from neighbors that threaten your ability to operate, and negative reviews that hurt future bookings.
Stay Classy Homes screens every guest carefully before accepting bookings. The team reviews profiles and past reviews. They assess the reason for travel and group composition. They look for red flags like brand new accounts, locals booking nearby properties, vague communication, or requests that suggest rule violations might be planned.
When something seems off, they ask clarifying questions. If red flags persist, they decline the booking even though it means losing revenue. Protecting your property and your ability to operate long term is worth more than any individual booking.
This careful screening is one reason Stay Classy managed properties maintain such strong review scores and low incident rates. Prevention is much better than dealing with problems after they occur.
Around the Clock Concierge Service
Guest needs don't follow business hours. Questions arise at 10 PM. Issues happen on weekends. The air conditioning stops working on a 95 degree Saturday afternoon.
DIY hosts either give out their personal phone number and field calls at all hours, or they provide no after hours support and hope nothing goes wrong. Neither approach is ideal.
Stay Classy Homes provides genuine 24/7 concierge service. Not an answering service that takes messages. Actual support that can resolve issues immediately.
Guest can't figure out the TV? The team talks them through it. Question about where to find beach gear? Answered immediately. Concern about a maintenance issue? Assessed and addressed right away, with vendors dispatched if needed.
This level of support keeps guests happy and prevents small issues from becoming big problems. It also means you never receive calls at inconvenient times. The team handles everything so you can live your life uninterrupted.
Pricing Optimization Maximizes Revenue
Pricing vacation rentals effectively is complex. The optimal rate changes constantly based on seasonality, local events, competitor pricing, booking pace, weather forecasts, day of week, and length of stay.
Most DIY hosts either set flat rates or make occasional manual adjustments. Both approaches leave significant money on the table. The flat rate approach misses opportunities to charge premium rates during high demand periods. The manual adjustment approach can't possibly keep pace with real time market changes.
Stay Classy Homes uses sophisticated dynamic pricing that adjusts rates continuously. The system monitors market conditions and competitor pricing. It responds to demand signals and booking pace. It implements strategy around minimum stays, last minute discounts, early booking incentives, and seasonal patterns.
The goal is always the same. Maximize total revenue by balancing occupancy with rates. Sometimes that means lowering prices to fill gaps. Sometimes it means holding firm or raising rates when demand is strong. The decisions are data driven and strategic.
Michael McCormack specifically praised the team for "maintaining high occupancy rates" and "helping with dynamic pricing to stay competitive in the market." That combination of strong occupancy and optimized pricing is what drives superior revenue performance.
Marketing Across Multiple Platforms
Airbnb is the biggest platform but it's not the only game in town. Vrbo attracts different guests. Booking.com reaches international travelers. Direct bookings eliminate platform fees.
Managing multiple platforms effectively requires keeping calendars synchronized, pricing consistent across channels, and communications organized. It also requires understanding platform specific strategies and best practices.
Stay Classy Homes lists properties across all relevant platforms and manages the complexity. Different platforms get different treatment based on their audience and algorithms. Listing descriptions are optimized for each platform's search functionality. Photos are formatted appropriately. Pricing strategies account for different fee structures.
The result is maximum visibility across the entire vacation rental market. When one platform is slow, another might be busy. Diversification reduces risk and increases total bookings.
Over time, the team also captures direct bookings from repeat guests. These bookings avoid platform fees, which means more money flows to you. A guest who books through Airbnb the first time might book directly the second time after having a great experience.
Proactive Maintenance Prevents Problems
Vacation rentals experience heavy use. More turnover than residential properties means more wear and tear. Different guests each week means less careful treatment than owners would provide.
Without proactive maintenance, small issues become big problems. A slow drain becomes a clog that floods a bathroom. A loose railing becomes a safety hazard. Worn weatherstripping allows pest intrusion.
Stay Classy Homes implements systematic preventive maintenance. HVAC servicing, water heater flushing, gutter cleaning, smoke detector testing, appliance checks, and seasonal inspections. These routine tasks keep properties operating smoothly and prevent expensive emergency repairs.
When issues do arise, the team coordinates repairs quickly with trusted local vendors. Established relationships mean faster response times and fair pricing. Issues get resolved before they impact guest experiences or force booking cancellations.
The team also identifies opportunities for improvements that increase property value or allow higher rates. Maybe upgrading the primary bathroom would justify a $20 per night rate increase. That improvement pays for itself in months and increases property value permanently.
Transparent Financial Reporting
Understanding your vacation rental's financial performance requires detailed tracking. Revenue by platform, occupancy rates, cleaning costs, maintenance expenses, supplies, platform fees, and net income.
Many DIY hosts track this information poorly or not at all. They have a general sense of whether they're making money but lack precise data for evaluating performance or making informed decisions.
Stay Classy Homes provides comprehensive financial reporting through your owner portal. Everything is tracked and categorized properly. You can see exactly where money is coming from and where it's going.
This transparency is essential for tax preparation and investment analysis. Your CPA will appreciate having organized documentation. You'll appreciate understanding your true return on investment.
The team also handles transient occupancy tax collection and remittance where required. This eliminates administrative burden and ensures compliance with local regulations.
Local Regulatory Compliance
San Diego has regulations around short term rentals that vary by neighborhood and property type. Permits are required in most areas. There are rules about noise, parking, occupancy limits, and more.
Staying compliant isn't optional. Violations can result in fines, permit revocation, and even legal action. Some neighbors actively report suspected violations.
Stay Classy Homes understands local regulations and ensures your property operates within them. The team can guide you through the permitting process if needed. They implement policies that meet regulatory requirements. They educate guests about rules to prevent violations.
Operating legally protects your investment and your ability to generate rental income long term. It also maintains good relationships with neighbors, which matters for sustainable operations.
Proven Results Across San Diego
Numbers don't lie. Look at what Stay Classy Homes managed properties are earning. The home at 1144 39th Street averages $333 per night. The property at 6802 Latham commands $312 per night. The listing at Pecan Street pulls in $289 per night.
These are real properties generating real income for real owners. Similar homes managed by their owners often earn 30 to 50% less because they lack professional optimization.
The testimonials reinforce what the numbers show. Joseph Malvar says the team has "significantly enhanced the profitability and desirability" of his property. Ryan Hartney appreciates that they keep his property "occupied" with "actual management." Mike Valenzona calls it "worry free" and "top notch."
Sydney Earle said Stay Classy Homes is a "great Airbnb management company" that "really cares about their clients." Megan Rodriguez called them "the finest at what they do" and appreciated their willingness to provide guidance.
These aren't cherry picked testimonials. They represent the consistent experience of property owners who have made the switch to professional management.
Beyond San Diego Operations
While Stay Classy Homes is based in San Diego and that's where most managed properties are located, the company has expanded to manage properties in five states. This growth reflects both the quality of service and the systems developed to manage properties effectively even at a distance.
The expansion also brings additional perspective. Managing properties in different markets provides insights into what works universally versus what's market specific. This knowledge benefits all clients including San Diego property owners.
But the core focus remains on doing exceptional work in the home market. San Diego is where the founders live and invest. It's where they have the deepest expertise and strongest vendor relationships. It's where they can provide the most value.
Speaking and Teaching Others
Matt and Craig haven't kept their knowledge to themselves. They've appeared on over a dozen podcasts and spoken at major real estate investor groups throughout Southern California. They share what they've learned to help others succeed in vacation rentals.
Megan Rodriguez specifically mentioned how they "taught my team how to be more efficient and successful" and were "willing to guide me one on one" as she developed her own short term rental management business.
This generosity with knowledge reflects their passion for vacation rentals and desire to help others achieve financial freedom through real estate investing. They're not guarding secrets. They're contributing to the community.
For property owners considering Stay Classy Homes, this teaching and speaking work demonstrates deep expertise and a genuine desire to help people succeed. These aren't operators who stumbled into property management. They're experts who have built something valuable and are willing to share their knowledge.
The Partnership Approach
Stay Classy Homes doesn't view clients as customers to be serviced. They view them as partners working toward shared goals. Your success is their success. Your property's performance directly affects their reputation and their business.
This partnership mindset shapes the relationship. Communication is open and transparent. Recommendations are honest even when they're not what you want to hear. Decisions are made collaboratively with your goals and preferences driving the strategy.
Some property owners want maximum revenue and don't care about personal use. Others want to block off time for family trips even if it costs some income. Some are focused on short term cash flow while others prioritize long term appreciation. Everyone's situation is different.
Stay Classy Homes adapts to your specific goals rather than forcing everyone into the same approach. That flexibility and willingness to customize is part of what makes the partnership work.
Getting Started is Simple
Interested in seeing what Stay Classy Homes could do for your San Diego property? The process is straightforward.
Start with a phone call or website inquiry. The team will ask about your property, location, current situation, and goals. They'll explain their services and fee structure. They'll answer your questions honestly.
If it seems like a good fit, they'll provide a detailed income projection based on your specific property and market data. You'll see realistic revenue estimates under professional management and understand the net financial impact.
If you decide to move forward, the onboarding process handles all the details. Listing creation or optimization, professional photography if needed, calendar setup, vendor coordination, and operations launch. Most properties are fully operational within a few weeks.
If you're currently managing your property yourself, the transition happens smoothly with no disruption to existing bookings. Your guests never know anything changed except that service somehow got even better.
Your Property Deserves Professional Management
San Diego vacation rentals have incredible earning potential. The market is strong, demand is consistent, and travelers are willing to pay premium rates for quality properties with great experiences.
The question isn't whether your property can generate good income. It's whether you're capturing your property's full potential or leaving money on the table while working too hard.
Stay Classy Homes removes the hassle while increasing your revenue. That combination of less work and more income is exactly what professional management should deliver.
The founders are fellow investors who understand your goals because they share them. The team treats your property like their own because that's their philosophy and their standard. The results speak for themselves through client testimonials and property performance data.
Thousands of travelers are searching for San Diego vacation rentals right now. Your property could be their top choice with the right management, marketing, and operations.
Take the Next Step
Ready to explore what professional management could do for your property? Contact Stay Classy Homes today.
Call (619) 738 6199 to speak with the team directly. Or visit the website to request your free income projection. There's no pressure and no obligation. Just a conversation about your property and its potential.
Whether you're already operating as a vacation rental or considering getting started, whether your property is turnkey ready or needs work, the team would love to discuss how they can help.
Your journey to higher income and stress free ownership starts with one conversation. Make that call today.





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